Interaction Designer
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Visual Merchandising

Visual merchandising

job role: visual merchandising manager, ny usa.
 

 

Working closely with a multi-disciplinary global team to create seasonal US specific solutions for brands in the retail sector.
In charge of designing and creating concepts for the user journey throughout the stores and managing a team across country to implement the strategy, constantly adapting based on sales.

New York Fashion Week windows were designed to push the Maje new accessory line, I worked with external stakeholders to source and build the props. 2015

New York Fashion Week windows were designed to push the Maje new accessory line, I worked with external stakeholders to source and build the props. 2015

Working methods - MAJE

Working closely with Paris HQ to understand the global seasonal strategy, the US HQ based in NYC would then adapt to our own regionally needs. Being presented with the overall push for the season I worked with Marketing, Merchandising and Sales departments to align the global goals with our own strategy.


Some of the window concepts I developed and sourced were for NYFW, specific store openings and department store initiatives, working with multiple stakeholders to ensure the projects were within budget and that the best ROI was achieved.

Chinese New Year windows specifically designed for West Coast Market. 2015.

Chinese New Year windows specifically designed for West Coast Market. 2015.

Saks Fifth Avenue NY concept. 2015

Saks Fifth Avenue NY concept. 2015

Coachella "The Festival Edit" Windows Designed and rolled out cross country. 2014.

Coachella "The Festival Edit" Windows Designed and rolled out cross country. 2014.

europe Vs. US challenges

Having a number of noticeable differences within selling behaviour in the US, the main challenges faced were keeping to the brand integrity but remaining at the forefront of sales within the US a very promotional driven nation. I was in charge of designing specific windows and retail graphics outside of the European calendar (US and Canada) along with supporting the regional differences across country. Department stores in the US were a main stakeholder to our business and working closely to drive our business through compelling visuals was a key responsibility in my job role. 

Maje flagship Fashion Week windows. 2015

Maje flagship Fashion Week windows. 2015

Showroom set-up curated and props made/sourced for Press days.

Showroom set-up curated and props made/sourced for Press days.

"The Festival Edit" Windows in our Flagship in New York. 2014.

"The Festival Edit" Windows in our Flagship in New York. 2014.

Sale Specific Window concept. 2016

Sale Specific Window concept. 2016

Designing and building props used in "The Festival Edit" windows. 2014.

Designing and building props used in "The Festival Edit" windows. 2014.

specific window concepts

  • Coachella festival
  • New York Fashion Week
  • Chinese New Year 
  • Saks Fifth Avenue, NY atrium
  • Bloomingdales new season windows/in-store
Madison Avenue Fashion Week windows. 2015

Madison Avenue Fashion Week windows. 2015

Flagship store for new capsule collection.

Flagship store for new capsule collection.

Other Examples of Retail Environments worked on

Marc Jacobs NYFW windows. 2013

Marc Jacobs NYFW windows. 2013

Marc Jacobs Soho Bloomingdales Event Windows

Marc Jacobs Soho Bloomingdales Event Windows

Marc Jacobs in-store activation.. 2013

Marc Jacobs in-store activation.. 2013

Marc Jacobs Bloomingdales Event in-store activation. 2012

Marc Jacobs Bloomingdales Event in-store activation. 2012