job role: visual merchandising manager, ny usa.
Working closely with a multi-disciplinary global team to create seasonal US specific solutions for brands in the retail sector.
In charge of designing and creating concepts for the user journey throughout the stores and managing a team across country to implement the strategy, constantly adapting based on sales.
Working methods - MAJE
Working closely with Paris HQ to understand the global seasonal strategy, the US HQ based in NYC would then adapt to our own regionally needs. Being presented with the overall push for the season I worked with Marketing, Merchandising and Sales departments to align the global goals with our own strategy.
Some of the window concepts I developed and sourced were for NYFW, specific store openings and department store initiatives, working with multiple stakeholders to ensure the projects were within budget and that the best ROI was achieved.
europe Vs. US challenges
Having a number of noticeable differences within selling behaviour in the US, the main challenges faced were keeping to the brand integrity but remaining at the forefront of sales within the US a very promotional driven nation. I was in charge of designing specific windows and retail graphics outside of the European calendar (US and Canada) along with supporting the regional differences across country. Department stores in the US were a main stakeholder to our business and working closely to drive our business through compelling visuals was a key responsibility in my job role.
specific window concepts
- Coachella festival
- New York Fashion Week
- Chinese New Year
- Saks Fifth Avenue, NY atrium
- Bloomingdales new season windows/in-store